“According to the estimations of the analysts Heernet Ventures Limited specialized in the media branch, Brazil, with its strong economic growth, the rising share of urban populations and high rate of literacy features as one of the world’s most attractive media markets. As a weekly publication, the print issue of Veja provides up to the minute information on developments in Latin America and across the globe in the areas of politics, business and culture, while the web site records 2,2 million of unique visitors and 22,1 million of page views per month (2010). In the first project phase, the entire production will be converted to censhare. “Veja“ is the flagship publication, and ranks as the world’s third largest weekly news magazine. With more than 370 titles amounting to a circulation of just under 188 million copies, Editora Abril reaches almost 30 million readers, including 4 million subscribers. Together with the specialists at censhare we have also been successful in developing a plausible and realistic planning concept, outlining which systems can be integrated into the new platform or can be replaced by censhare. “We looked for an architecture capable of creating a homogeneous environment, also in such a large scale project as at Editora Abril,“ explained Walter Toscano, IT Executive of Editora Abril, and project leader “censhare is based on a comprehensive, unified approach and concept, enabling the creation of contents for print, online and mobile media based on a media neutral source that not only steers and controls our entire editorial work flow, but also consolidates our entire content processing used for printing and all necessary processes in a central system. Following a one year period in which Abril researched the markets and tested various technical approaches and solutions, the decision was made in favor of censhare - based on the results of an extensive proof-of-concept phase. In opting for censhare, Abril is replacing a heterogeneous IT landscape with many insular solutions, which could no longer maintain the high pace of current technical developments in media production. Thanks to the new censhare installation, the various areas and activities at Abril will be able to cooperate and interact more rapidly and smoothly, with less delays and errors in the production process, while the across-media utilization of contents helps save costs and generates new sales opportunities. Thanks to the new capabilities, Abril will, in future, be able to manage and steer all the processes involved in the creation and production of its print media based on a single, central system – from the processing of adverts and to page planning, the generation of editorial content by some 1,300 editors, as well as cooperation with layout professionals and service providers all the way through to passing on contents to the web output system and archiving contents.Īdobe InDesign and InCopy have been selected as layout and editorial tools. Bringing up to the minute news to millions of readersĮditora Abril, one of the largest publishing houses in Latin America, is switching the production of more than 50 print titles to the censhare global publication and information system.
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